WordPress is tremendously SEO-friendly from the moment it is implemented on any website. It just keeps getting better from the moment you install an SEO-friendly theme and begin using the overwhelming collection of SEO plugins WordPress has to offer. If you are planning to create a website from scratch or redesign an existing website, the first thing you definitely look for is that all your web pages appear on the top 10 Google search results. Using WordPress as your preferred content management system (CMS) is an ideal way to get the best search result ranking for your website.
WordPress for SEO – A unique combination
Google along with many search engines actually don’t care which CMS you are using for your website. Google’s algorithms don’t reflect the CMS as part of their ranking criteria, but the results prove that WordPress is the finest choice for SEO. What Google does care about are the outcomes of all your SEO practices. Or, more exactly, Google cares how manageable and beneficial the pages on your website are.
WordPress is best known for a unique way of easily creating webpages, making them accessible and useful at the same time. This is why SEO experts believe it’s the best CMS for SEO.
What is WordPress SEO?
WordPress SEO is a collection of useful tools you need to get your WordPress website rank higher in the search results of various search engines including Google, Yahoo and Bing. For better understanding of these tools and techniques let’s break WordPress SEO into four steps. Each step consists of correlated SEO actions. The four steps of SEO include:
Technical SEO — All the actions you must undergo in order to make it easier for search engines to notice your site, index it, and bring your pages on the top of the search results.
Content & User Experience (UX) — All the actions you take to bring visitors with superior, effortlessly manageable information.
On-site SEO — The actions you take to progress the elements on your website and give it a higher chance of showing up in the search results.
Off-site SEO — The actions you implement outside your website in order to determine how often it shows up in the search results.
When your WordPress website is following best practices listed in each of the four steps, you’ve certainly created a compact and complete SEO strategy and a site set up to achieve better visibility on Google, Yahoo, and Bing.
How is WordPress for SEO the best?
There are many choices in the market when it comes to selecting a CMS for your website. These include but are not limited to Wix, Squarespace, Joomla, Shopify, Weebly, and more. Many of them have been utilized extensively but the outcome is that the best CMS turns out to be WordPress for SEO.
A plethora of elements contribute towards the overall SEO-friendliness of WordPress
The WordPress CMS — The intrinsic usefulness, cheap, and usefulness of the WordPress CMS.
SEO Friendly WordPress Theme — The ability and diversity of SEO-friendly themes accessible for WordPress.
The Availability of SEO Plugins — The diversity and value of SEO enriched WordPress plugins that encompass the
overall functionality of your website.
This exceptional blend of elements makes WordPress an SEO engine. Other CMSs include some of these elements, but none of these have the 3 together in the same strategic way WordPress does.
Below are some of those features that make WordPress the best CMS for a 360-degree SEO solution:
WordPress Is Free (Technical SEO)
Customized websites developed by agencies can be very expensive, and it is not possible for you to show up on search engines without a website. Therefore, downloading a WordPress theme is the most affordable and time saving method for creating a website of your own. Of course, overhead costs include domain and hosting but relatively the fact remains that WordPress is free and exceptionally good for SEO. Taking the SEO affordability stance, WordPress is hands-down the best CMS, even if you take into account the domain and hosting fees.
Easy To Use Without Knowing How to Code (Content & User UX)
You don’t need an expert web developer to help you create a WordPress website that not only looks great but also functions incredibly well. Particularly when there’s a wealth of both free and paid online resources to respond to your WordPress queries and guide you every step on how to build a website.
WordPress Makes Creating Great Content Easy (Content & UX)
One of the foundations of a great SEO plan is excellent content. After all, it’s the content on your website that governs its worth to daily visitors. Some CMS platforms make generating great content kind of complicated.
WordPress Automatically Generates a robots.txt File (Technical SEO)
Robots.txt files inform the search engines which segments of your website are forbidden. Therefore, having a robots.txt file that search engines can comprehend is an additional SEO finest practice. By default, WordPress will generate one that both makes search engines content and help in addressing security exposures from time to time.