Shopify and WordPress are the most common e-commerce platforms used in the digital arena. They both come with their pros and cons and at the same time they are both equipped with prominent features for building websites. Shopify is gradually turning out to be one of the leading eCommerce software platforms which can be easily used to build an online store for selling products online. Shopify is a perfect solution for creating an eCommerce store even if you don’t have any prior web development knowledge. In contrast, WordPress which is commonly known as an open-source CMS (Content Management System), was primarily designed for creating blogging websites. However, over time with the updated backend codes, and the plethora of plugins and themes, one can create any kind of site, whether it’s a real estate marketplace, online magazine, or a grocery shop. Further In this article, we will take a deeper look at the major differences between the two platforms, especially eCommerce and website building features to help you pick the right one for your business needs.

What is Shopify?

Shopify is a web application that has been precisely designed to permit merchants to create and launch their businesses online. It comes with numerous templates which are totally customisable in order to meet branding requirements of the respective business. As mentioned above, the key feature of Shopify is that anyone without a previous technical or design knowledge can create a store all by themselves — without having to fret over the coding. That does not mean, it comes without a code! If you have the necessary skills, Shopify also permits you to edit the HTML and CSS of your website which leads to maximum customization you can ask for your store.

What is WordPress?

WordPress can be classified into two types which are Hosted WordPress and Self-hosted WordPress

Hosted WordPress is similar to Shopify and can be termed as a software as a service (SaaS) tool. There is a nominal monthly fee to be paid for getting access to a wide spectrum of features which help in building and running your website effectively. However, it still cannot be termed as an all-in-one solution like Shopify, as it works with third party tools such as Ecwid, Woo Commerce to run ecommerce features on it.

Self-hosted WordPress can be downloaded from wordpress.org and then deployed on the respective web server. Therefore, it is termed as an open-source tool because the code running behind it is easily available and can easily be customized. In short, we can say that WordPress based websites can be customized to a great extent because of its flexibility. If it is in the hands of the right developer and installed with the right plugins, it can be customized to meet the requirements of any type of web design.

Ease of use: Shopify vs WordPress

When it comes to using an online selling platform, the first factor to consider is the ease of use. Shopify actually provides the user with maximum control which of course depends on the pricing plan that you are using. Some of the best features are accessible only to the top-tier subscribers. Everything in Shopify is a click away and very easy to work around with the simple dashboard which has numerous functions that you can use even if you are new to Shopify. On the other hand, WordPress requires bit of learning in order to get started. WooCommerce may just be a plugin, but it isn’t just a plug-and-play type – it requires time for installation and learning your way around with most of the features. However, regardless of the time it takes, it is still easier to use once you get the hang of it.

Features: Shopify vs WordPress

The next point of comparison is need to look at their features and what degree of flexibility they present in terms of their features

Beyond Expectations

Shopify provides a combo of an extensive user-friendly drag-and-drop interface coupled with numerous tools, ready-made gorgeous templates that can be used by anyone even with little knowledge of HTML or CSS. What’s more intriguing is its own secure hosting platform which is very easy to use, install and upgrade because it’s comes with a SaaS tool Navigating through the WooCommerce UI is a blessing. But, as mentioned before, there is a lot of learning that comes with it so don’t expect results too soon. It takes a few hours to get along with figuring things out before actually building a website.

Themes and Templates

Shopify provides a plethora of themes designed by experts and there is no doubt that Shopify gives online shop owners the liberty to choose templates which are suitable for their storefronts and effective in terms of categorization, aesthetics and functionality. Users have the choice to select from ten free templates of pay up to $99 for any premium template. On the other hand, WordPress has dedicated themes separately for WooCommerce storefronts which are not offered by WordPress normally. These templates are SEO-ready which help in search engine indexing and mostly free and flexible as they are easily customisable. However, each theme comes with at least 14 child themes but only 2 are free and you have to pay up to $39 to unlock the rest.

Customization

Shopify and WordPress both have the ability to make your store a symbol of your brand vision and identity.  On the other hand, WordPress has dedicated themes separately for WooCommerce storefronts which are not offered by WordPress normally. These templates are SEO-ready which help in search engine indexing and mostly free and flexible as they are easily customisable. However, each theme comes with at least 14 child themes but only 2 are free and you have to pay up to $39 to unlock the rest. Shopify is very strong and effective in aesthetic customisation but it fails miserably when it comes to customization of working features and functions. This is more evident when you come to merchandising and marketing of your store. WordPress on the other hand offers numerous extensions that enable users to create custom UX for their stores. These include customization of product pages, color variants, 360° image display, sizing charts, and promotional media.

3rd Party Integrations

Approximately with 5,758 third-party apps which can be integrated currently, the Shopify Store presents a platform with bulk solutions such as productivity, online marketing, social media, SEO and other optimisation tools by known developers. WordPress sites comparatively are easier to use with third-party applications which help in enhancing the user experience. Also, since it’s an open-source platform it helps technical users in crafting their own tools, plugins, and widgets they require to run their WordPress WooCommerce sites. It is so simple that a WordPress user can also integrate a Shopify Plugin to their WordPress site in order to enable shopping!